|
''The Mail on Sunday'' is a British conservative newspaper, published in a tabloid format. First published in 1982 by Lord Rothermere, it became Britain's biggest-selling Sunday newspaper following the closing of ''News of the World'' in July 2011.〔 〕 Its sister paper, the ''Daily Mail'', was launched in 1896. In July 2011, with the closure of the ''News of the World'', ''The Mail on Sunday'' sold some 2.5 million copies a week, but by September that had fallen back to just under 2 million. It is owned by the Daily Mail and General Trust (DMGT), but the editorial staff are entirely separate from the ''Daily Mail''. It had an average daily circulation of 1,555,977 in March 2014.〔 ==History== ''The Mail on Sunday'' was launched on 2 May 1982, to complement the ''Daily Mail''. The first story on the front page was the RAF's bombing of Port Stanley airport in the Falklands. The Daily Mail and General Trust (DMGT) had come up with some tough targets for the paper to produce. Initially DMGT wanted to sell a target of a circulation of 1.25 million. But the launch of ''The Mail on Sunday'' was not a success, as by the sixth week sales were just peaking at 700,000. The newspaper's sports coverage was seen to be among its weaknesses at the time of its launch. ''The Mail on Sundays first back-page splash was a report from the Netherlands on the rollerskating world championships, which led to the paper being ridiculed in the industry. Lord Rothermere, then the proprietor, brought in the ''Daily Mails editor David English, later Sir David who, with a task force of new journalists, redesigned and re-launched ''The Mail on Sunday''. Over a period of three and a half months, Sir David managed to halt the decline and circulation increased to 840,000. There were three new sections introduced, first was a sponsored partwork the initial one to be a cookery book; then a colour comic supplement (an innovation in the British Sunday newspaper market); and lastly, a magazine – ''You magazine''. The newspaper's reputation was built on the back of its next editor, Stewart Steven. The newspaper's circulation grew from around 1 million to just under 2 million during his time in charge. Although its sister paper the ''Daily Mail'' has invariably supported the Conservative party, Steven backed the Social Democratic Party in the 1983 General Election. The subsequent editors were Jonathan Holborow, Peter Wright and now Geordie Greig. At the 2015 general election ''The Main on Sunday'' urged its readers to prevent the country "veering left" with a Labour-SNP pact by voting Conservative. It urged UKIP voters to "please come home to the Conservatives" as their "protest has been registered".〔http://www.dailymail.co.uk/debate/article-3065731/We-crossroads-proud-history-stay-course-not-veer-Left-disarray.html〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Mail on Sunday」の詳細全文を読む スポンサード リンク
|